Dr. Sascha J. Semmler studied electrical engineering and control engineering at the Technical University of Darmstadt and did his doctorate at the Institute of Automatic Control, Technical University of Darmstadt. After joining Continental AG in 2002, he was initially responsible for Global Chassis Control and Hybrid Systems in Advanced Engineering before he became Executive Assistant to the CEO of Continental AG. After various management positions in Germany and the USA related to supply chain management and manufacturing within the Commercial Tire Division, he moved to the business unit Advanced Driver Assistance Systems in 2015 where he initially worked as Head of Base Development Camera and Sensorics Lead Engineering and later on as Head of Product Management Camera starting April 2017. Since July 2021, Dr. Semmler is responsible for Innovation within the business unit Advanced Driver Assistance Systems of Continental AG.