From 1992 to 1997 Alexander Noack studied communications engineering at the University of Applied Sciences in Regensburg and completed an MBA program at the University of Applied Sciences in Deggendorf in 2003. After holding various positions, among others in the development department of the former Siemens Automotive GmbH, as well as a more than 10 years experience in the implementation of embedded system applications, he joined b-plus GmbH in 2013. Since 2021 he is managing director of b-plus technologies and expert for measurement, logging and simulation systems for driver assistance and autonomous drive systems.